Keep for Good,
Clean for Good

Keep makes sustainability simple: more value, less waste, without compromising efficacy. Sustainability should be the standard — and good design is inherently sustainable. Its interchangeable brush head system lets you keep for good and clean for good, turning a complex challenge into an approachable, everyday habit. The brand identity centers on an evolving, organic halo with nature-inspired gradients that reflect movement, progress, and care for the natural world, while sleek aluminum handles unite purpose, beauty, and sustainability in a single design.