A Bolder and Brighter Brand World
Ready for a little self-care of its own, Optic White was due for a refresh. Our goal: to own every visual element and celebrate the legacy of the Colgate brand. Bold red and contrasting white geometric shapes bring a fresh, approachable authority, while the circular “halo” hints at light and glowing confidence. The result is a contemporary identity that’s high-impact, clear, and unmistakably Colgate.
Execution:
- Visual Identity
- Brand Activation
- Package Design
- Product Rendering
- Motion Graphics & Animation
Credit:
- Design Strategy: Kayla Risch
- Copywriting: Base Beauty
- Photography: WiB Agency
- Model: Ruby Campbell
