BowlCut

BowlCut
Consumer Packaged Goods

Execution
Brand Strategy / Visual Identity / Packaging Design / Typography / 3D Renders

BowlCut is more than just a sauce—it's a nostalgic nod to the iconic bowl cut many Asian kids grew up with. Inspired by our parents' culinary traditions and bottled by us, BowlCut sauces blend the essence of childhood memories with flavors that are both familiar and fresh. Just as the bowl cut is a timeless symbol of our upbringing, our sauces are crafted to be a staple in your kitchen, bringing the warmth of home to every dish.

The branding embraces this connection, using simple yet meaningful designs that highlight the sauce’s authenticity and the story behind it. Traditional colors and imagery evoke a sense of nostalgia, balancing the past with the present in every bottle.